Thursday, 11 August 2016 06:51


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  • Comment Link youtube marketing Thursday, 26 April 2018 01:21 posted by youtube marketing

    According to Eric Newton of the Knight Foundation, my grandchildren will have computers attached to their brains. No, Newton doesn’t have a crystal ball—he has a formula of predicting the future of media based on patterns of communication in the past, a thorough investigation of media as it is today, and even by taking some inspiration from science fiction (he presented three modern technologies, Skype, cell phones and the iPad, and showed us how they were “predicted” by science fiction almost half a century ago in “The Jetsons,” “Star Trek” and 2001: A Space Odyssey, respectively). The underlying theme of the entire Must See Monday was the fact that the future is “crazy.” Although Newton is understandably proud of his formula, it really could just as kooky as Harold Camping’s rapture prediction earlier this year. Newton suggested that students prepare themselves by learning to perform in the future that has been/is being predicted, while also being flexible to a random turn-of-events.

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    This Must See Monday was unlike any other not only in its subject matter, but also in its anticipation. Faculty and students from all grade levels flooded the First Amendment Forum to listen in attentive curiosity about the future of journalism. It was an amazing feeling being in the forum last night, the heartbeat of Cronkite beating as one as we collectively came to grips with the future being in our hands. It was captivating to look around the room thinking, “The next person to change the media world may be right here is this room.” It was exciting knowing that the future is in our creative hands to take hold of. It is a freedom that isn’t given but rather taken advantage of. The ball is in our court. It’s time to decide if we want to conquer the challenges that lie ahead and play the most uncertain game. It’s a gamble only worthy of the most courageous of journalists. It’s time for the Cronkite School to change the world.

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